Personal publishing (or 'blogging' as it more commonly known) enables individuals to publish information of their choice using the World Wide Web through the creation of a personal web site (or 'blog'). Personal web sites can comprise text, photos, video clips or other files, which can be uploaded via the Internet using any PC or a mobile phone.

No specialist knowledge or tools are required to undertake personal publishing. In America, millions of people are already using personal web sites to connect and stay connected with friends or those that share similar views or interests. This craze is now set to sweep across Europe.